AITO Membership

Absolute Escapes Ltd is proud to be a member of the Association of Independent Tour Operators (AITO), an organisation representing over 140 of Britain's best specialist tour operators.

AITO members are independent companies, most of them owner-managed, specialising in particular destinations or types of holiday; this means that they are uniquely placed to provide personalised advice based on first hand experience. Every AITO member is passionate about its chosen destinations or activities and keen to share that enthusiasm with discerning holidaymakers.

AITO members aim to provide the highest level of customer satisfaction in terms of Choice, Quality and Service. Every AITO holiday is backed not only by AITO's Quality Charter but also by full financial protection.

AITO Quality Charter


Exclusive Membership

AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

Financial Security

An AITO member is required to arrange financial protection for all holidays and other arrangements booked by customers with the member under the AITO logo.  This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member.  In doing so, the member must comply with UK Government regulations.  Members are required to submit details of their financial protection arrangements to AITO on a regular basis.


Accurate Brochures and Web Sites

All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

Professional Service and Continual Improvements

All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

Monitoring Standards

AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire or email, the results of which are scrutinised by the Association.

Sustainable Tourism

All members acknowledge the importance of AITO's Sustainable Tourism guidelines, which recognise the social, economic and environmental responsibilities of tour operating. Those demonstrating their achievements beyond the pure acceptance of this principle are recognised by the award of 2 to 5 star status.

Customer Relations

All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.

Further details of AITO can be found at